Another edition of the Pure London fair has come to an end. This year, the fair was held on July 17-19 at the Olympia Hall in London.
The event was attended by almost 400 exhibitors from around the world who presented new collections, brands and trends in the fashion industry, including 28 exhibitors from Poland.
At the Polish information and promotion stand, numerous activities were carried out to promote the industry, e.g. meetings with an expert, and a specially separated space of the stand was used by entrepreneurs to hold B2B meetings and conduct their own promotional activities. Polish entrepreneurs were supported by an expert present at the stand, Mrs. Joanna Kruczek-Soińska. In addition, Polish entrepreneurs had the opportunity to meet i.a. with Paweł Owczarek, Head of the Foreign Trade Office in London.
The stand also hosted the Polish Evening, during which foreign guests could take part in quizzes and lotteries with prizes, try Polish sweets and listen to songs by Polish performers.
The Polish stand promoting the fashion industry was very popular among visitors.
The Pure London Fair is another fair event as part of the Polish Fashion Promotion Program implemented in 2020-2022 by the Ministry of Development and Technology, where an information and promotional stand was organized.