Another edition of the ISPO fair in Munich has come to an end. This year, the fair was held on November 28-30 at Messe Munich.
The event was attended by over 1,550 exhibitors from fifty countries who presented new collections, brands and trends in the fashion and sports accessories industry, including over 50 exhibitors from Poland.
At the Polish Information and Promotion Stand, company catalogs and promotional films were made available to visitors. A specially designated VIP zone was used by entrepreneurs to hold B2B meetings and conduct their own promotional activities. Additional support for Polish entrepreneurs was provided by Jerzy Osika, an industry expert present at the stand.
In addition, a press briefing and a meeting with Dorota Kafara from the Foreign Trade Office in Germany were organized at the stand, during which entrepreneurs could learn about the specifics of the German market and receive valuable advice on preparing the company for export activity.
The ISPO Munich fair was the last fair event as part of the Polish Fashion Promotion Program implemented in 2020-2022 by the Ministry of Development and Technology, where an information and promotion stand was organized.