On August 22-26, 2022, an incoming mission to Poland was held, organized as part of the Polish Fashion Industry Promotion Program. It was attended by international representatives of the fashion industry and the media. Invited entrepreneurs from Georgia, Albania, Ukraine and Turkey could take advantage of many interesting points of the mission program. Thanks to the participation of a journalist from Bosnia and Herzegovina, information promoting the Polish fashion industry will be available to professional recipients from this market.
The purpose of incoming missions is to create conditions for establishing direct relations and economic cooperation between entrepreneurs from Poland and abroad.
The participants of the mission visited the headquarters of three Polish companies – Elements Wear in Warsaw, Huzior in Mościska and POTIS & VERSO in Józefów. They were also invited to the Smolna Entrepreneurship Center, where they could get to know the Warsaw business incubator, which plays a key role in activating and integrating the environment of small and medium enterprises.
One of the most important points of the program was a visit to the Fashionweare B2B Fashion Fair in Łódź, which took place on August 24-25, 2022. Participation in the event gave guests the opportunity to learn about the latest collections, as well as talk to representatives of recognized Polish fashion brands for women, men, accessories and footwear.
The stay in Poland brought foreign contractors not only benefits at the business level, but also an opportunity to learn more about Polish culture and history while visiting the attractions in Warsaw and Łódź.