One of the activities carried out as part of the Polish Fashion Industry Promotion Program was an incoming mission on September 26-30, 2022. Its participants were representatives of the international fashion market from North Macedonia, Moldova, Israel, Turkey and Ukraine. A journalist representing the Macedonian media also took part in the mission. Thanks to his relationship, information promoting the Polish industry will reach a wider group of foreign recipients.
The economic mission was organized in order to create favorable conditions for the exchange of trade contacts and establishing cooperation between entrepreneurs from Poland and abroad. The participants shared their experiences and held B2B meetings. The guests visited Polish companies: Kacper Global in Myszków, Conhpol in Stanisław Dolny, and Conhpol Bis in Stanisław Dolny. In addition, at the Smolna Entrepreneurship Center in Warsaw, they met an entrepreneurship incubator whose idea is to activate and integrate the environment of small and medium-sized enterprises.
The key element of the mission program was participation in the Polshoes Footwear Days fair in Krakow on September 28-29, 2022. The Polshoes Fair is one of the most important business events for the footwear and leather industry in Poland. Foreign guests got acquainted with the rich and attractive offer of Polish producers, distributors and designers, who presented the latest autumn-winter collections. The opportunity to get acquainted with Polish products and to hold direct talks contributed to establishing valuable business contacts.
In addition, foreign guests were also provided with leisure activities. Visiting selected tourist spots in Warsaw and Krakow allowed us to familiarize ourselves with the history and culture of Poland.